U.S. Market Analysis:
According to Packaged Facts, the United States market for chocolate is forecast to reach an overwhelming $18 Billion by the year 2011.

That would put it up by $2 billion over its 2006 level. "We expect that the trend towards high-end products, especially those touting wellness benefits, will be the life force in this market for the next several years," noted Tatjana Meerman, the publisher of Packaged Facts.

Organic and Premium chocolates are taking over the market. The increased sales in chocolate are driven by newer studies showing that dark chocolate has many health benefits.

Premium chocolate that accounted for 13% of chocolate sales in 2003 covered for more than 17% in 2006, and the demand will continue to increase rapidly.

By 2011, premium organic chocolates will make up one quarter, or 25%, of the chocolate industry in the United States. Money wise, it will generate a breath taking $4.5 billion in sales.